When does a mobile app development platform takes preference over a DIY strategy?

By Jonathan Crowl, on


An enterprise organization typically employs a number of IT and tech professionals, each of whom contribute to the company’s internal operations and outward-facing tech properties. Given this human capital, it makes sense that leadership would want to try to take a DIY approach to creating its own mobile apps in-house, rather than outsourcing to an app developer or investing in a mobile app development platform.

The DIY strategy has paid off for some companies, but all too often, it doesn’t. Companies place the strain of mobile app development on their in-house staff and don’t provide them with important resources supporting that work. When the resulting apps suffer from lapsed deadlines, limited device availability, additional bugs and an underwhelming user experience, it might be time to consider bringing in some help.

However, this doesn’t necessarily mean you need to outsource app development to a third party. Enterprises need to determine the right mobile app development platform to help their mobile assets flourish.

When DIY fails

DIY mobile app development can be beneficial for organizations that are working with tight budgets, have a small, talented staff and have fewer financial stakes riding on their mobile success. In fact, DIY may be the only feasible option for a small to midsize organization.

However, that’s rarely the case for enterprise brands, which tend to have large staffs and deep pockets to withstand some increased development costs. The enterprise itself is sometimes a factor that complicates DIY efforts, especially when the app is meant to be used by a large in-house staff. In any case, DIY processes can often cause development cycles to lengthen, and building solutions for a wide range of platforms can quickly grow tedious. Enterprise app development comes with many variables to consider, which can be difficult to do without the benefit of a development platform.

How your business benefits from a platform

The right development platform can become a developer’s best friend and have a noticeable effect on your organization. With most platforms, you can more efficiently create apps for a wide range of devices, screen sizes and operating systems. Instead of having to write down every bit of code for each version of your app, you can use platform-based shortcuts and development tricks to cut down your workload.

Platforms can also help enterprises build apps that offer better performance and a more reliable experience. Many platforms feature built-in analytics that will test and examine your app to ensure it’s in the best shape possible before its release. Contrary to what you might think, these platforms aren’t designed to replace experienced developers. Instead, they are professional tools built for professionals and are designed to raise the bar for what experienced tech professionals can deliver.

Choosing your platform

Enterprises are fortunate enough to have many platforms at their disposal. Before investing in a single platform, it’s smart to evaluate your organization’s needs and identify platforms that are best suited to provide the type of service you require. Some app development platforms specialize in creating apps that can be deployed on virtually any mobile device without having to write new versions of the app for each operating system, according to TechBeacon.

Other apps focus on shortening the time-to-market or speeding up the development process, while even more options emphasize cloud-based services and scalability when deployed in an enterprise environment. Enterprise leadership should work with in-house developers to discuss which needs are most urgent to their productivity and success and which features of a platform will ultimately yield the best possible mobile app.

Though development platforms are an added cost, they often pay for themselves by cutting down on errors, speeding up development cycles and delivering better user experiences. Any enterprise would be willing to pay to see such improvements in its operations.

About The Author

Jonathan Crowl


Jonathan Crowl has served as a tech writer and reporter for a number of tech publications and corporations. Specializing in mobile technology and digital startups, he is based out of Minneapolis, Minnesota.

Articles by Jonathan Crowl
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