The US Open 2016 aces mobile with real-time content and insight
Spectators of lawn tennis at the first US Open in 1881 could not have imagined that future fans would be able to see real-time game and player statistics on screens they hold in their hands. That’s just one example of the technology that will be in play at the US Open 2016 matches. Though the US Open tournament has evolved into a two-week-long sports and entertainment extravaganza, it has also become one of the most high-tech events in sports.
During the US Open, the United States Tennis Association (USTA) ramps up its data management capabilities to levels typically used by data-rich enterprises such as banks, hospitals or retailers. The technology infrastructure of the USTA supports data-need explosions and allows fans to share real-time content. They leverage cutting-edge mobile, analytics, cloud and social computing technologies so they can enhance the game experience for their passionate fans.
New mobile technology at the US Open is putting more information in the hands of fans. The following is some of what’s available on the US Open 2016 mobile app:
- Real-time content delivery
- News, photos and video highlights
- Point-by-point scoring updates showing live scores
- Statistics, analysis and match insights
- Players’ bios, news and updates
- Match schedules
- Live match streaming
- Radio streaming
- Mobile ticket delivery
Mobile moments play out
A few years ago, consumer behavior shifted as users started to check their phones more often. Reliance on mobile phones grew, and consumers started to look to their mobile devices to maximize absolutely every moment. According to Deloitte, Americans look at their mobile devices an average of 46 times a day and use them 87 percent of the time while watching TV.
The bigger the moment, the more customers look to their devices to share and learn more about the experience. For devoted fans of major sports, it only makes sense that they would want to use their mobile devices to help enhance the peak moments — the great shots, the big wins — that thrill them during events.
Now that technology has progressed to allow mobile apps to be more robust and agile, it is used to help fans enhance their experiences with more data and functionality. The cognitive piece also comes into play, adding in data associations for an even greater depth of experience. The combination of mobile and cognitive is powerful — the International Data Corporation predicted that by 2020, 60 percent of mobile device interactions will be passive as users accept more and more information from intelligent systems and machine learning. Cognitive computing is at the heart of the new mobile technology sports are using to transform the way players train, the venues they play in and the way fans experience events.
Secure, cloud technology supports spikes of traffic
An end-to-end cloud technology infrastructure that captures, analyzes, publishes, stores, monitors and secures historical and real-time data is at the heart of the enhanced US Open 2016 fan experience. The technology is underpinned by a combination of hardware, software and services. The USTA can rapidly meet changing fan demands by dynamically adding capacity to the hybrid environment that powers the tournament’s digital platforms.
Real-time content delivery delivers better insights
The US Open 2016 mobile app (available on iOS and Android) takes advantage of new technology that empowers non-IT users to add content to mobile sites. Gone are the days when you needed a team of developers onsite during an event to tweak content in an app. Marketers and event planners can react and make changes quickly so the customer experience stays reactive and current.
Real-time data plays a large part in the US Open 2016 mobile app. During a match, SlamTracker for iPad synthesizes the real-time data, including serve statistics and winning shots, and allows fans to gain deeper insight into match dynamics. On the grounds, fans will be able to control stadium cameras through their phones on the US Open Fan Cam and take selfies during matches, allowing for the ultimate engaging experience.
Mobile, analytics, cloud and content management technologies are enabling the US Open 2016 to be as nimble as its athletes. Real-time data is the future of many apps as they work to become as compelling as users expect. The latest technology, including processes to keep apps up-to-date, keeps the experience fresh for users.