Happy employees make happy customers through modernized sales enablement
In today’s always-on digital world, there’s little room for patience. Customers have become savvier than the salespeople who serve them. This has created quite a conundrum for top-performing sellers as they use outdated sales enablement tools to stay up-to-date on the latest offerings. As sellers strive to exceed ever-increasing quotas and organizations continue to drive growth within their industries, both are experiencing the balance of power shifting to the customer.
Data is available for all to view, and customers determine what will satisfy their individual and company needs before they even have a conversation with a sales representative. With that said, a good first impression is more important today than ever before. Customers’ high expectations start from the very beginning, and the standard sales enablement of PowerPoint charts and canned demos won’t cut it anymore. Sales must go the extra mile to make meetings something to remember.
However, that extra mile can seem impossible if they’re being held back by outdated sales enablement tools and processes. According to Salesforce, sales professionals spend more than 30 percent of their time each week searching for and developing content.
Enabling sellers with a platform that lets them quickly access up-to-date sales and marketing content in one intuitive interface improves the customer experience and boosts profits and revenue. Employees can access the most relevant sales enablement material based on seller activity and analytics that help creators focus on top-performing content. Sellers are empowered with all the information they need, which reduces the stress of preparing for meetings and ultimately helps them give their clients a more valuable experience.
If you ever find yourself ignoring the employee experience, just remember that it’s empowered, happy employees who will deliver the empowering, engaging experiences that win you loyal and happy customers.