Aligning the IoT with mobile business processes to maximize ROI

By Karin Kelley, on


Though many people still associate the IoT with smart home appliances or wearable consumer devices, mobile enterprises are already working on integrating the technology into their overall IT architecture. In fact, a recent Gartner survey reports 29 percent of organizations are currently using the technology, and 43 percent plan to implement it by the end of 2016.

According to another report by Business Insider, enterprises will be the largest adopters, accounting for 40 percent of IoT sectors, over home and government markets. Key drivers of embracing smart and connected devices and the data they generate include improved efficiency, increased ROI and revenue and competitive advantages.

Integrating enterprise mobility with the IoT

By now, most, if not all enterprises have adopted mobility programs to help make employees more productive and happy by enabling them to work anywhere, at any time and from any device. In other words, enterprise mobility has become a standard part of the business workflow over the past decade. More recently, IoT platforms are also integrating into the workflow. This integration is enabling businesses to capture data from interconnected devices, providing more immediate insight into what’s actually happening in the distributed environment. Enterprises are able to understand how they can optimize processes to improve the customer experience and increase overall ROI.

In order to get the best results, enterprises need to develop a single strategy that includes the following:

  • Device and application management
  • Back end and legacy systems integration
  • Network and connectivity management
  • Web and cloud API and services enablement

How mobile enterprises can maximize ROI

With insight into the data gathered from connected devices, enterprises can improve and differentiate their products and services across all levels of the organization, including the following areas:

  • Sales
    With near-instant visibility into customer data generated from connected devices across multiple locations, associates can have more information on hand and in the field about available inventory, lead generation opportunities, product preferences, purchasing habits and upsell or cross-sell opportunities.
  • Service
    Remote monitoring of supporting infrastructure, applications and automated software updates can give organizations the ability to proactively fix any issues before or as any real problems occur across multiple devices.
  • Finance
    Enterprises can gain more granular insight into customer relationship management, enterprise resource platform, billing, point-of-sale and warranty management systems to more efficiently manage customer accounts with the data generated from connected devices.
  • Engineering
    With connected systems and devices, enterprises can decrease product development life cycles, decrease time-to-market for new products and services and improve quality assurance procedures.
  • Operations
    Given a bird’s-eye view of all connected assets and processes, devices and orders, enterprises can improve the overall efficiency of the infrastructure, inventory and bandwidth required to operate.

Not many years ago, the very idea of the mobile enterprise was a challenging concept for businesses. Now that it’s a reality they cannot ignore, the IoT is taking on the same importance. The fact is, enterprises need to develop a strategy that combines the strategic and management benefits of both to remain competitive in today’s hyperconnected world.

About The Author

Karin Kelley

Independent Analyst & Writer

Karin is an independent industry analyst and writer, with over 10 years experience in information technology. She focuses on cloud infrastructure, hosted applications and services, end user computing and related systems management software and services. She spent nearly eight years at 451 Research, where she spearheaded coverage on emerging desktops-as-a-service (DaaS) markets. She has extensive expertise in enterprise infrastructure software and services, as well as a deep understanding of SMB, MSP and hosting markets.

Articles by Karin Kelley
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