The future of mobile development has arrived: The rise of micro-moments

By Gregory Lowe II, on


Mobile development has always presented challenges. Making the shift from wire frame to beta can crush the soul of even the most determined developers. However, the future of mobility will surely make the trip more enjoyable.

In the future of mobile development, standalone apps will become the dinosaurs of the industry, making way for the rise of micro-moments. Driven by the need for faster iteration and a more contextually relevant interaction, the new generation of mobile developers should focus on the merger of the physical world, the digital world and all the micro-moments created in between.

The rise of micro-moments

Rather than users opening and using apps a few times a day, users are using apps in four- to eight-second interactions — or micro-moments — many times a day. This shift is leading developers to favor notifications and cross-device interactions, both of which are better supported by new APIs offered through platform-as-a-service.

To create micro-moments, it’s imperative to have a full understanding of what users want, how they want that crucial information delivered and to where. The user is informed by sourced geographical, historical and operational context, which requires real-time data integration with internal and third-party data.

Artificial-intelligence integration now becomes a key part of creating an app that learns and evolves with user behaviors. This integration creates a seamless cognitive app that not only learns but notifies and calls to action whatever task that app is used for. With the profound fragmentation of devices, screen sizes and operating systems, a pristine user interface (UI) will no longer be the holy grail for mobile success.

Mobile developers shift focus to function

Future mobile developers now face a world less focused on external design and with more emphasis on internal function. This shift in mobile architecture didn’t happen by chance — it’s a natural evolution of people’s experience with the devices in their everyday lives.

Mobile phones are a part of us, as much as our favorite shirt or that perfect pair of jeans. Only the best-fitting apps get the privilege of holding real estate on the implanted circuitry of our everyday lives. Each generation has its special behavioral usage of Martin Cooper’s dream product. With the future upon us, Generation Z will have a say on where mobile goes next.

Educating the developers of tomorrow

The first Lowekey Lab took place in August. A brain trust of mobile entrepreneurs, the program was developed by IBM developers and mentors who picked and prodded their brains for today’s most relevant mobile experiences. Over the weeklong lab, high school students were taught how to create apps that rise to the top of the app store charts.

The future of mobile development is hidden in the categories of bots, IoT, messaging, music and wearable tech. With my personal favorite being bots, I can see 2019 being dominated by “conversational UI.” Imagine chatting with your friend in your favorite messaging app about shoe shopping, and then a shoe company’s app sends you a notification about a shoe store in your area that’s having a sale.

The future of mobile development is in the here and now — are you ready for what it has in store?

About The Author

Gregory Lowe II

CEO/Founder of Lowekey

Gregory Lowe II, widely recognized as the “Master of the Mobile,” is revolutionizing the mobile culture. An award-winning mobile entrepreneur and CEO of Lowekey, Gregory has developed, conceptualized, launched and marketed successful mobile applications with multiple Fortune 500 companies. He is a down-to-earth visionary, making a bold contribution to the mobile technology industry with his own software, hardware and prescient awareness of new media trends.

Articles by Gregory Lowe II
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