Mobile work redefined: Five mobile services that are transforming business

By Scott Steinberg

What is mobile work, exactly? It’s a concept that countless organizations are redefining with each passing year, an idea that a new generation of working professionals is coming to embrace as the operating reality. With more than 4.61 billion mobile phone users now inhabiting the globe, according to DeviceAtlas, and tens of millions more expected to join the crowd this year alone, this phenomenon will grow by leaps and bounds in 2017 and beyond.

The following are just a few ways enterprises are readily embracing mobile work and transforming the modern workplace, promising to fundamentally reinvent the way business is done going forward.

1. Private and hybrid clouds

Private and hybrid cloud frameworks essentially allow enterprises to create online desktops and solutions that travel wherever employees go so they can work from any location. These systems, which allow participants to unchain themselves from a physical office and remotely access data, documents, files, apps and more, make it possible to tap into company networks or tools on the go. Many tools now also allow for real-time collaboration and communication, so virtualized teams with members who may be connecting from a variety of locales can easily connect and get their jobs done.

2. CRM tools and software

Mobile customer relationship management (CRM) software and services now allow organizations to readily keep track of customer information and interactions and quickly access this data from smartphones, laptops, tablets and other mobile devices. These tools, which allow mobile workforces to keep tabs on customers’ contact information, preferences, recent conversations and overall status, are naturally becoming increasingly valuable solutions. No matter where company representatives travel in the field, these tools make it possible for them to access crucial information, such as partners’ purchasing preferences, buying history and information on recent requests.

3. Software-as-a-service solutions

Gone are the days of fixed-price software tools that function the same way years later than they did when they were taken out of the box. Now, flexibility is the watchword, whether you need more internet bandwidth on specific dates to support major product launches or adaptable solutions for IT infrastructure. This trend stems from a growing number of providers who offer software-as-a-service (SaaS) solutions, which allow enterprises to access the solutions they need, when they need them, to the precise extent they’re needed. Plus, SaaS tools can evolve and extend their capabilities through regular updates on a routine basis. Many offer pay-as-you-go options as well.

4. Collaboration platforms and services

Looking for ways to enhance productivity or communication on a global basis? Mobile work becomes much simpler when you turn to solutions designed to boost operations by making your enterprise more social. These tools — which can include online portals that facilitate internal and external collaboration, voice and video conferencing and project management, among other functions — make it possible to quickly connect and engage workforces of any size. By adopting one, you can rapidly and easily provide your employees with a way to enjoy more face time, direct contact and options for effectively staffing, managing and monitoring any effort.

5. Analytics and data tools

Just as more business is now being done online, so too are enterprises digitally interacting with customers far more often and at a far higher number of touchpoints. These points of contact present more opportunities for enterprises to track and monitor behavioral patterns, emerging trends and workforce productivity. As a result, a skyrocketing number of enterprises are looking to make mobile work paramount, as it not only enhances productivity, but also provides far greater insight into overall project effectiveness, including the effectiveness of sales and marketing campaigns. Needless to say, analytics tools will only become more prevalent as the presence of mobile work solutions increases.

Written By

Scott Steinberg

Keynote Speaker and Bestselling Author

Award-winning professional speaker, Scott Steinberg, is a bestselling expert on leadership and innovation, and the author of Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty. Among today’s top-rated international speakers…

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