Using business process management in mobile enterprises
There’s no question that cloud, mobility and the rapid proliferation of devices have drastically changed the way that enterprises do business. After all, these technology trends have become realities that no organization can afford to ignore. In today’s mobile world, users, employees and customers expect instantaneous access to applications and data on all of their devices, and they want a more interactive experience as a whole.
While mobile technology has the power to create significant challenges for IT teams, it also offers many advantages, and enterprises need to rework their business process management (BPM) strategies to support this growing sphere. A recent report by Research and Markets projected that the mobile BPM market will grow from $1.18 billion in 2015 to $3.26 billion by 2020, which marks a CAGR of 22.5 percent, BusinessWire reports.
The challenges and benefits of mobile business process management
The ultimate goal of BPM and mobile strategies is essentially the same: Enterprises use these tools to create more efficient business processes that will improve their overall performance and the user experience that they provide.
However, there are many challenges that organizations face when building the back-end infrastructure to support a mobile environment. For instance, they may run into obstacles when they’re going through the process of integrating with existing systems or trying to find qualified technology partners who understand mobile architecture.
But the benefits of mobile BPM outweigh the difficulties in making this transition. At a very high level, enterprises can use this approach in a variety of ways. For instance, they can work to improve customer experience by enabling multi-channel interaction with key business processes, or use instant notification on smart devices to reduce end-to-end business process cycles with employees and customers. Futhermore, they can create context-aware processes that take advantage of capabilites such as geolocation. By integrating a mobile BPM solution with data analytics platforms, you can provide more insight into how your applications are actually being used and how you can improve their performance to meet business requirements.
Mobile BPM as an application development platform
In an effort to stay competitive, enterprises are now under more pressure than ever to deliver new or updated applications at an increasing pace. By integrating BPM with application development, developers, business owners and operations teams can work together to respond right away to rapidly changing business, application and user needs. Moreover, with a BPM-oriented application development platform, developers can build application components with built-in business processes that can be tweaked and deployed on demand.
Application downtime is no longer an option. Users expect the same experience from business applications as they do from the consumer-facing applications that they are already accustomed to using. Although the mobile business process management market is still fairly nascent, it is quickly becoming a critical part of the overall enterprise strategy.