Three keys to enterprise mobile integration success
Mobile devices are all about communication, whether that means connecting with information online, accessing app-based tools, texting, emailing or making a phone call. But without mobile integration, enterprise apps are only able to fulfill user needs if they can interact with the customer’s cellular company. To make matters more complicated, employees often end up with multiple phone numbers for their various devices and landlines that they use for work and personal purposes. With so many networks and communication devices, it’s essential for enterprises to ensure that the connection between the carrier and its network is seamless and reliable.
One way companies can provide this type of efficient communication is through enterprise mobile integration (EMI), a type of fixed mobile convergence. EMI allows customers to use both wired and wireless networks during their mobile activities without worrying about how they are accessing the service. Customers simply have to open up an app or make a phone call, as the back-end systems handle the communication and connectivity. As time goes on, these EMI platforms continue to change. According to InformationWeek, more and more companies are using cloud-based EMI services and software.
The lines between work and personal communication have increasingly become blurred, but EMI allows customers to use a single number for all purposes. Companies with sophisticated telephone systems will find EMI to be especially beneficial because it can leverage their existing wired corporate communication network while integrating wireless capabilities. Additionally, companies can distribute their directory contact lists for employees to access over mobile devices and use call routing features to save time.
A successful EMI system integrates the following three components:
The databases that contain the messages and communication make up the heart of EMI. All information is stored in a central enterprise database and transmitted to and from the mobile device databases on the network. However, EMI does not work correctly if the databases are not synchronized. By setting up an effective data synchronization system, enterprises can ensure that their databases only send information to mobile devices on an as-needed basis, which reduces both data usage and network traffic.
Enterprise messaging refers to the process of company applications and systems sending asynchronous messages to each other through the use of database storage. A sent message is stored in a queue before it is processed by the receiving program. This type of messaging allows noncompatible programs to communicate. When used as a part of an EMI system, it allows for seamless communication between mobile devices and enterprise databases.
It is essential that devices and applications that don’t have databases are also able to communicate with each other. Web services, such as HTTP, allow this machine-to-machine communication to take place without interruption to the customer.
Communication is complicated, especially with disparate devices and systems. To provide the level of service expected by customers, an EMI strategy must effectively utilize all three of the above components. If an enterprise does not have a synchronized database, their messages will be inaccurate or simply won’t be delivered at all. The ability to send these messages is the basis for successful communication transfer. After all, the entire system is based on machines communicating through a web protocol, such as HTTP. In order to deliver an enterprise level of service, all three pieces of an EMI system must be integrated correctly.