Five ways to improve the mobile app development process

By Scott Steinberg

The mobile app development process can be tremendously rewarding for aspiring software creators. But without proper planning and resource allocation, it can also be extremely difficult. In fact, development teams often overcompensate in the early stages by devoting a great deal of time to ideation and design while forgetting to put an equally important amount of effort into back-end operations, including key stages of the process such as maintenance and support. By following the five best practices outlined below, you can streamline, optimize and improve the overall process, and greatly increase your odds of both connecting with users and providing them with an engaging experience.

  1. Plan for routine rollouts
    The concept of SaaS is key to the modern mobile app development process, as applications launch at the beginning, not the end, of their natural lifecycle. Going forward, as more apps support software with upgrades, patches, add-ons and content extensions on an ongoing basis, it’s crucial to build apps in such a way that they can be easily expanded and built upon.
  2. Capture customer feedback
    Customers are continually providing you with feedback through their purchases and engagement with a particular app. By creating a system to monitor this data and poll, survey or secure input and commentary from your audience, you can use the information provided to more effectively and rapidly update or enhance applications.
  3. Design for rapid iteration
    In the video game space, new features are constantly being rolled out and tested based on audience feedback. Software is adjusted based on customer response, often on a daily basis. By designing mobile apps for quick-hit iteration and redeployment, you can constantly adjust, experiment and pivot your way to ongoing success.
  4. Put safeguards in place
    It can be every bit as challenging to have a successful app as it is to have one that’s less well-received, especially if you’re getting too much traffic for your servers to handle. As part of the mobile app development process, you must design software with flexibility in mind. If necessary, you can partner with an online delivery provider who can quickly provide added bandwidth anywhere and anytime, to prevent lag or downtime.
  5. Maintain a support system
    Studies show that customers tend to either abandon apps or become loyal users. As re/code reports, 2015 Localytics data found that roughly 25 percent of apps are abandoned after just one use. Increasing the amount of times that a user accesses a particular app is crucial to its overall success. After all, as Localytics points out, engaged users convert at much higher rates than those who do not have this type of positive experience. This is particularly true if free alternatives are readily available. Needless to say, customer service is paramount. It’s every bit as important to have dedicated staff assigned to making sure that users’ needs and requests are addressed as it is to follow all of the actual technical steps you’ll need to take.

As you can see, the process of developing mobile apps often involves more than simply elements of design, coding and marketing. It’s also increasingly vital to set up ongoing product support and customer service capabilities. In order to design, deliver, market and promote successful apps, you must plan for more successful operating models from the start. By doing so, you can save time and money, and provide your users with a better overall experience.

Written By

Scott Steinberg

Keynote Speaker and Bestselling Author

Award-winning professional speaker, Scott Steinberg, is a bestselling expert on leadership and innovation, and the author of Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty. Among today’s top-rated international speakers…

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