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3 ideas to jumpstart your retail mobile strategy

Retail | By Alisa Maclin

Mobile has become so pervasive in consumer shopping habits that having a retail mobile strategy is absolutely essential. Read More

Retail | By Alisa Maclin
Vice President of Marketing for IBM Mobile Enterprise

January 17, 2017

4 steps for building mobile apps, from idea to final product

By Carlos Rubio

I recently attended one of Mexico's biggest technology events, Jalisco Campus Party. Sessions focused on mobile technology and building mobile apps. Read More

By Carlos Rubio
Incentives Cloud Services Specialist, IBM

January 17, 2017

Is talent management evolution part of your customer experience strategy?

By Carolyn Baird

We surveyed 600 executives about the talent management evolution happening at their companies. The majority isn't focused on the employee experience. Read More

By Carolyn Baird
Global Research Leader - Customer Experience & Design, IBM Institute for Business Value (IBV)

January 16, 2017

Smart products will only succeed with smart modern marketing decisions

By Jeff Hasen

When it comes to modern marketing, brands will need to take new approaches for smart devices in order to avoid inundating consumers with disruptive ads. Read More

By Jeff Hasen
Chief Marketing Officer, Mobile Strategist & Author of The Art of Mobile Persuasion

January 12, 2017

Mobile enterprise applications from a project manager’s perspective

By Carlos Rubio

Start by taking the time to define what project management methodology you will use for your mobile enterprise applications. Read More

By Carlos Rubio
Incentives Cloud Services Specialist, IBM

January 11, 2017

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